Brand Identity for Tudor Studio, a Heritage Furniture House
Tudor Studio is a heritage furniture and textiles house: velvet upholstery, wallpaper, bedding and small-batch furniture, all made to be handed down. A concept project reimagining an identity I first designed.
The idea
Tudor Studio started as an identity I designed for a rental residence. For this concept I reimagined it as a heritage furniture and textiles house, and rebuilt the brand around one idea: heirloom craft for modern homes. The line that holds it together is “Made to be handed down.”
Process and Solutions
From crest to pattern
The TS crest began as a mark of belonging. Here it goes a step further. Repeated, the monogram stops being decoration and becomes the product itself, printed as wallpaper and woven into fabric. I kept the original letterforms and built a horizontal TUDOR · monogram · STUDIO lockup, plus a tone-on-tone crest on Chamomile for quieter moments.
Colourways, collections and packaging
Each brand colour doubles as a velvet colourway, from Extreme Burgundy to Thatch Green and Royal Blue. Every collection gets its own sub-brand inside the crest’s oval frame. The system carries through swatch books, wallpaper rolls, catalogues, labels, social posts and a shop homepage.
